New customers GET 50% OFF on first purchase of select pet meals! Use NEWFRESH50 when checking out.
We first start with choosing the most nutritious real food ingredients, the same ones that humans eat. If we won’t eat it, why should they?
Then we review the nutrient levels of each ingredient to determine protein, fat, fibre, vitamins, minerals and caloric density.
Next, we determine flavour profiles for cats or dogs. It doesn’t matter how good it is for them if they don’t like the taste of it!
The selected ingredients are then layered on top of a restaurant grade, high quality primary protein source to create a unique recipe flavour.
Our human grade vitamin & mineral supplement is added in the correct dosage to ensure an optimally balanced diet for your pet.
Finally, we vacuum seal our meals so that it can be refrigerated or frozen for a longer period of time with no artificial preservatives required.